Tuesday, July 16, 2013

News: Hertz expands rental of performance and exotic cars

An original Mustang GT350H, part of the Hertz
Rent-a-Racer program of the 1960's.
Once upon a time, the American enthusiast was able to go to his or her local Hertz rental counter and indulge themselves with the rental of a Carroll Shelby tuned Mustang GT350H. Some customers were purported to have taken the cars and actually gone to the race track or drag strip. Others claimed to have taken the motor out of the Hertz Shelby to install in their personal race car for the day, returning the mill to the rental car before dropping it back off at their rental car location. People came up with all sorts of creative ways to enjoy the cars and it was genuinely a golden age for enthusiasts. By offering this on-of-a-kind Rent-a-Racer program, Hertz generated a great deal of loyalty among enthusiasts. However, while the program was a success for customer loyalty, the cost to maintain the high performance fleet became excessive and eventually, Hertz did away with the program entirely.

Fast forward to 2013 where Hertz is back with a selection of high performance and exotic cars available for rent through the Hertz website. The list of models is quite extensive with options ranging from the Ford Mustang GT and Chevy Camaro to exotics like the Audi R8, Mercedes SLS AMG, and even a Tesla Model S. The cost varies greatly depending on the model of car, but something like a Porsche Boxster can be had for a not totally unreasonable $395/day. The only real restriction is that only 75 miles are included with the rental with additional mileage available at a fixed rate per mile. Other normal rental car rules and policies apply, but it is an opportunity to get behind the wheel of an otherwise less attainable vehicle for the average enthusiast.

Read more about the program after the break.

Read more about the new Hertz performance and exotic rental program here.

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