|Image courtesy of Allcarbrandslist.com|
Last year, Honda took a huge step in giving Acura its own division along with its own director. The idea was to give the Honda luxury division freer reign to do its own thing rather than being constantly limited by the parent company. The other hope was that by bringing Acura's sales and marketing structure closer to its key competitors, the brand would be able to better compete. Enthusiasts were hopeful that under Accavitti's reign, Acura would finally get back to producing vehicles that enthusiasts would be proud of. Accavitti himself, despite coming from a marketing background, seem to genuinely care about what the enthusiast crowd thought of Acura's vehicles. While he was still leading the Acura division, sales had gone up 12 percent over the course of the year, despite the company's sedans being skewered by the automotive press. Accavitti's departure during a time of sales growth draws to the surface many questions.