Editorial: Goodnight, Sweet Prince

Earlier this month, Toyota announced that it was giving the axe to its youth oriented Scion brand in August of this year. What happened? This is supposed to a brand that is marketed towards the millennial generation which, in theory, should have been a very profitable gamble. Scion also prided itself on a very straight forward pricing plan (what you see on the window sticker is what you pay), which also meant that Scion vehicles were generally very well equipped without having to spend all day negotiating with a salesperson. People hate dealing with shady salespeople, so this should have been great, right? I will tell you what happened that led to Scion's demise, or at least what I believe to be the reasoning behind Toyota's decision.

Test Drive: 2016 Scion iM 6MT

Image courtesy of Scion

What do I think of James Franco as an actor? Well, he is certainly eclectic. The man is not a terrible actor, as long as he applies himself to whatever role he is in. I think his off screen antics are what make people question his ability and talent as an actor. Nonetheless, his IMDB page still shows him getting plenty of work. About two weeks ago, while watching TV, a Scion ad for their new iA sedan and iM hatchback appeared and it stared none other than, James Franco. Normally, when an actor resorts to shooting these sorts of TV commercials, they are either at the end of the career and desperate to get work, or are just bored. It is hard to tell what the case is with Mr. Franco, but needless to say, it was this TV commercial that oddly piqued my interest in the Scion iM.

Giveaway: The First Ever East-West Brothers Garage Giveaway

As a thanks to you, our loyal readers, we at East-West Brothers Garage want to give back with the chance to win a small prize package consisting of a Scion branded messenger bag and 2GB "dog tag" style flash drive along with a $10 gift card to your choice of car, motorcycle, or bicycle store.

Entering into the drawing is simple:

1. Like our Facebook page if you have not already done so (click here for our Facebook page)
2. Share any article from our Facebook feed (including this giveaway announcement) with your friends

That's it! Entries will be accepted until the end of April, at which point we will pick a winner at random. We will contact the winner via Facebook to arrange delivery and get their preference for the gift card.

Thanks again to our readers, and good luck!

Thanksgiving: Things we are thankful for in 2013

It is Thanksgiving and there is much to be grateful for. To celebrate, we wanted to take the opportunity to give thanks for all of the things that we have in our lives and the opportunities we had this year.

East Brother

I am thankful for the opportunity this year to have had a chance to drive a number of amazing cars, but none were quite as memorable as the Tesla Model S and the Jaguar F-Type V6S. Each of these cars still sticks in my mind as the funnest test drives I had all year. The upcoming coupe version of the Jag is going to be a blast and should be on everyone's shopping list next year. Tesla's impressive Model S sets the stage for the soon to be released Model X SUV and as yet unnamed mid-size sedan.

I am also thankful that I got to participate in the Pan Mass Challenge this year. This was the first time I have ever done a charity ride and my first full century ride. Training for it motivated me to improve my cycling and focus on growing my skills as a cyclist. That has led to a lot more fun riding for recreation as well as for transportation and a greater appreciation of what it takes to be a cyclist year round.

West Brother

I am thankful to have met folks like Bronson Wright of Subaru Pacific. The  Subaru BRZ was easily the most fun car I had test driven all year and thanks to Bronson, I was able to get the full experience of wringing out the car in a supervised test drive that most salesmen would never even think about doing. But it is not just the test drive I am thankful for. The Subaru BRZ, and its sister car the Scion FR-S, have injected life into a car segment that has been dying a slow and painful death. With the success of these two cars, I am hoping that other car manufacturers will now get their act together and put out more enthusiast oriented, reasonably priced sports car.

This year, I am also thankful to have had the opportunity to visit the Honda and Acura Collection. This was an event that I had been looking forward to since the day the event was posted on Acura's Facebook page. It was great to be able to meet one of the long time veterans of American Honda, as well as get the history behind some of Honda and Acura's best known cars. It was also a somewhat sad event as well, as the collection tour served as reminder of an era of Honda when the company truly cared about its enthusiast following, and not just making money.

Finally, we are thankful to have had the opportunity to share our experiences and adventures with all of you. We hope everyone has a great Thanksgiving with their friends and family.