Earlier this month, Toyota announced that it was giving the axe to its youth oriented Scion brand in August of this year. What happened? This is supposed to a brand that is marketed towards the millennial generation which, in theory, should have been a very profitable gamble. Scion also prided itself on a very straight forward pricing plan (what you see on the window sticker is what you pay), which also meant that Scion vehicles were generally very well equipped without having to spend all day negotiating with a salesperson. People hate dealing with shady salespeople, so this should have been great, right? I will tell you what happened that led to Scion's demise, or at least what I believe to be the reasoning behind Toyota's decision.
