I am an auto enthusiast. Anyone who knows me knows that I am an auto enthusiast. When I search for a vehicle, I know exactly what I am looking for in terms of performance, safety, gadgets, etc. Being an auto enthusiast though, I find that when people come to me for advice on buying a car, I have a bad tendency to tell them about the things I would look for in a car, which in some cases is not very helpful. This got me thinking about what the average car buyer would look for when searching for a car. Afterall, buying a car can be a daunting task, especially today's newer cars with all sorts of electronic gadgets and safety measures.
In order to help me gather data, I devised a short survey to see what the average car buyer looks for when looking for a new car. After passing it around to friends and family, here are the results of the survey. Keep in mind that this is an informal survey and is in no way scientific, but does show how one broad group of people approach buying a new car.
