Comparison: Mid-Size Luxury Mayhem

Over the past few weeks, we have looked at a total of seven different mid-size luxury sedans. Our criteria for these sedans were that they needed to be two-wheel drive (primarily for fuel economy purposes), have no more than 250 horsepower, and should have equipment similar to a Honda Accord Touring (leather, navigation, LED or HID headlights, back-up camera, etc.). Pretty much every luxury car manufacturer has a mid-size vehicle that fits this criteria, but we chose these seven as they are often considered to be the most popular in this segment. Seven enter, but only one will emerge the victor.

Click below to read each vehicle's individual review:

Acura TLX 2.4 Tech
Audi A4 2.0T FWD Multitronic
BMW 328i
Cadillac ATS 2.5
Lexus IS250
Mercedes Benz C300
Volvo S60 T5 Drive-E

Test Drive: 2015 Cadillac ATS 2.5

MSRP: $33,215
As Tested Price: $41,200

Avid readers of our blog will remember that the Cadillac ATS is another vehicle that we have test driven in the past. That one was equipped with Cadillac's then all-new 2.0 liter turbocharged inline-four cylinder engine. This time around though, we wanted to find out how well the ATS' base engine, a 2.5 liter naturally aspirated inline-four would perform in this car. During our first time around, both East Brother and I thought that the ATS was a decent vehicle that needed some polish before we felt it could really compete in the mid-sized luxury big leagues. With three model years under its belt, has Cadillac managed to finesse the ATS enough for it to go head-to-head with the likes of mid-sized players from BMW and Mercedes Benz?

Test Drive: 2013 BMW 328i vs 2013 Cadillac ATS 2.0L

Cadillac came out swinging this time. Their new ATS sedan is aimed squarely at the venerable BMW 3-Series with dimensions that are nearly identical, a drivetrain that is nearly identical in specs, and interior volume measurements so close, you would think they were the same car inside. But can the the new guy really take on the reigning champ? Heck, can the new guy even land a solid enough blow to leave a mark? We have done individual reviews of the ATS and 328i, but we wanted to take a closer look at how these two remarkable cars stack up against each other. When we drove them, we had the chance to actually drive them back to back and get very direct comparisons between them.

Editorial: Tumultuous Love Affair with the American Car

A matter of years ago, the US automotive industry was on the brink of implosion - sales to consumers had shrunk to dangerous levels, GM shuttered many of its historic brands in an effort to consolidate, and the foreign automakers were fast on the rise; eating everyone's lunch along the way. But earlier this year the revival of the US automakers became evident with the triumphant introduction of the seventh generation Corvette at Cobol Hall during the Detroit Auto Show. America's love affair with the American car has been burning bright again and Detroit has been making every effort to put the dark years behind it.

2014 Corvette Stingray (Photo courtesy of Chevrolet.com)

And yet, while there have been some tremendous efforts in recent years (the Ford Mustang and recently updated Chrysler 300 come to mind), I still feel like there is a lack of substance beneath the veneer of recovery. Due to my day job, I travel a fair amount and that means spending a fair amount of time behind the wheel of various rental in a variety of different locations throughout the US. This means that, along with my regular testing of cars for this blog, I get to sit in and drive a lot of cars, some of which I spend a fair amount of time with. As is typical, a lot of the cars end up being from US automakers who still make large fleet sales a sizable part of their sales numbers.

On paper, many of these cars appear competitive, offering attractive designs, loads of standard equipment, and reasonable pricing. In terms of innovation, most of these cars are a stutter step behind their foreign competitors as far being on the cutting edge, but there are areas where these cars are doing a fine job pushing the envelope. Point for point, they feel like they should be on par with their foreign counterparts, but as I spend time with them, I find that it does not take a deep scratch to expose what is really beneath the surface.

Take the Cadillac ATS, the most recent effort out of Detroit to take on the perennial sport-sedan favorite BMW 3-Series. While the latest 3-series is no longer the ultimate driving machine that the earlier generation cars were, improvements in technology and engineering still make it a formidable competitor for American pocketbooks. The ATS, on paper, offers a product that goes toe-to-toe with the 3-series in just about every measure, even coming within millimeters of the 3-series in virtually all exterior dimensions. Yet, the moment I stepped up to the ATS and examined it up close, the gap between the quality of the two cars became immediately apparent.

2013 Cadillac ATS (Photo courtesy of Cadillac.com)

Starting on the outside of the ATS, simple things like trim-pieces look downright cheap up close and the little details such as sharpness of execution of door sill plates or the assembly of the trim in the trunk seem noticeably of poorer quality. Moving to the driver's seat, while the immediate visual impression is that everything appears of quality, running my hands over the materials reveals a very different impression, with harsh grain patters, hard plastics, and the general tactile feedback not meeting the expectations set by the visual inspection. Move from the front seats to the back, however, and even the visual sense of quality begins to disappear as materials noticeably cheapen and things increasingly feel like afterthoughts.

Fire up the engine and two things immediately catch my attention: 1) the noise that the engine makes upon start-up was not given much consideration because it just sounds pedestrian and 2) the gauge cluster feels cheap somehow, despite the full-color LCD in the middle of it. Get on the road and the driving impression begins to reinforce the impressions left by the rest of car - the suspension is firm and provides fantastic grip, but gets unsettled easily; the steering is responsive without being communicative. Cadillac checked every single box it needed to check to make this car competitive on paper with the 3-series, and yet, the sum of the parts feels like it is just adding up a little short.

This is my overwhelming sense when driving cars from American manufacturers these days is that, on paper, they make wonderfully competitive cars that check all of the right boxes individually, but on whole, the cars lack a cohesiveness that German and Japanese automakers have managed to engineer into their cars with an attention to detail that still eludes US automakers. Every time I drive an American car, I feel like each individual component was assigned to an engineering team to complete, but nobody thought to take a step back and look at the car as a whole to make sure every component played well with every other one.

2012 Chrysler 300 (Photo courtesy of Motortrend.com)

One possible exception to this is the recently re-engineered Chrysler 300 sedan I spent a weekend with last year. Somehow, especially when compared with the previous rendition, everything felt like it clicked. It felt like there was a grand vision for how everything should feel and that every component contributed to that vision. Things did not feel like they were individually created to a spec, but rather the whole car was designed with a singular goal in mind. It made the car feel like it was more than just a collection of parts and my experience with it was therefore immensely improved as a result.

In the end, I am pleased that US automakers are at least trending in the right direction again. Ford, GM, and Chrysler have all made tremendous strides in the right direction and are finally putting out cars that, on paper, are able to match the capabilities of their foreign competitors. The next step that will allow them to truly match their competition would be to capture that essence of cohesiveness that is still sorely lacking in so many of their efforts. To do that, perhaps they need to start re-thinking how their cars are engineered or perhaps consider a shake-up of how the product requirements are identified when they are planning their new cars.

I genuinely want to like American cars. In fact, my father would love to go back to owning a big American sedan and my father-in-law would love to make his next car entirely made and assembled in these United States. The car that is closest to meeting my criteria is unfortunately too large for my tastes and not nearly sporty enough. Nothing else I have driven to date from a US automaker offers quite the right blend of qualities to capture my interest. Maybe I am just not in their target demographic or maybe I am just being too exacting, but whatever the case, a consumer like me is one that US automakers should seriously consider when they design their next generation of cars.

Perhaps building to that next level of exacting standards is precisely what US automakers need to do to get their cars to finally add up to more than the sum of their parts.

Test Drive: 2013 Cadillac ATS

Update: Click here to read our comparison of the 2013 Cadillac ATS against the 2013 BMW 328i

The Cadillac ATS is Cadillac’s newest entry into the mid-size sport sedan category, currently occupied by long time mid-size heavy hitters like the BMW 3 series and the Mercedes C class. Cadillac’s objective with the ATS is to compete primarily with the top seller of the mid-size sport sedan class, the BMW 3 series. The ATS 2.0T is Cadillac’s answer to BMW’s all-new 2.0L turbocharged inline-four powered 328i sedan, but can it dethrone the entry-luxury sales champ?

Having never driven any Cadillac products other than a current generation CTS back in 2008, we were not sure what to expect. Cadillac's repuation for being built for the geriatric crowd loomed in the back of our minds. Our test drive of the 3.6 liter CTS back in 2008 did not help break the stereotype with its dull feeling, mushy handling, and overall dry and boring demeanor. Sure, the car looked pretty nice from the outside (we are suckers for the Art and Science design philosophy), but if that is all Cadillac has to offer, they were going to struggle to meet their goals. With the ATS, Cadillac wants to bring in a new demographic to their show rooms: the young professional. Can it draw in a younger crowd and help make Cadillac truly competitive in one of the most crowded classes in the automotive world?