Drawing Board: BMW M7

Alpina's B7, the closest thing to a M7 you can get
at this time (image courtesy of Autoblog.com)

BMW's M division makes some pretty amazing vehicles, and they do make some questionable ones too. Cars like the M3 and M5 are consistently lauded for their incredible performance while vehicles like the X5M and X6M make people scratch their heads and wonder "why?" In all the years the M division has been creating monster machines though, BMW has never taken it upon themselves to create a super version of the full-sized 7-series sedan. As it stands right now, Mercedes Benz and their S63 (soon to be S65) AMG, and Audi's S8 have no competition from BMW. While you could compare the S63 AMG and Audi S8 to vehicles from Rolls Royce and Bentley, would it not be more interesting if t were the German big three slugging it out?

"But guys, there's the Alpina B7!" Yes, the Alpina B7 could be considered BMW's super luxury barge, but it is not built by BMW or its M division, but rather by Alpina (a separate company that builds their own cars based off of BMW's vehicles). Enter the BMW M7. This would be BMW's super luxury barge built by their own in-house tuning arm to take on the Mercedes S63 AMG. While the car does not actually exist, and is questionable whether it ever will, its non-existence allows us to imagine what the car would be like. BMW claims there is no market for such a car, and that buyers wanting a performance version of the 7-series would just buy the V12 equipped 760Li. We believe the Mercedes S63 AMG and Audi S8 prove otherwise.