It might seem that we have been spending an inordinate amount of time lately talking about non-motorized transportation and there is a good reason for that. Despite moving back to Southern California, where I grew up relying on a car to get just about everywhere, my wife and I have made the conscious decision to live in a location that offers us great flexibility when it comes to transportation options. Not only are we able to walk to take care of most of our day-to-day needs, we are located within easy walking distance of the LA Metro, which offers a straight shot into downtown LA for my wife's job, and we are located right in the heart of Long Beach's numerous bike paths, giving us access to much of the city by bike. Our desire stems from the decade we spent on the East Coast, where cities are structured in such a way that walking, biking, and mass transit are legitimate and generally ubiquitous options for getting around. We wanted to emulate that convenience and flexibility even though we are living in Southern California.

While Southern California is certainly not going to morph overnight into a pedestrian and cyclist wonderland, my personal hope is that this campaign can help encourage a few more people to walk or bike for transit and that it helps illustrate to drivers the importance of being attentive of and courteous to the vulnerable road users that are a part of the traffic around them. Equally important, the campaign reminds pedestrians and cyclists to do their part and follow the rules to make themselves safer as well.
To learn more about the campaign, visit http://www.gohumansocal.org.
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