Super Bowl Ads: Super Bowl XLVIII

Every year, the Super Bowl brings together serious ad dollars and millions upon millions of viewers. While the effectiveness of the ads on actual purchases is at best weak, much like the Broncos in the drubbing they took last night, the automakers are among the biggest spenders to purchase some of the most expensive airtime. Luckily, the ads that they have put together tend to be excellent. This year is generally no exception with a number of very entertaining ads, although some of them came from rather unexpected places. What follows are our favorite car-related ads from this year's big game.


Maserati Ghibli

Dark, brooding, and mysterious is what Maserati is going for with this ad and it works.

"Wings" by VW

While not as strong as some of the entries of past years, VW comes up strong again with wings and rainbows in their ad this year.

"The Truth" by Kia

Laurence Fishburne as Morpheus singing Nessum Dorma. Definitely worth a laugh.

"Slow Bark" by CarMax

This one is much cuter than the version with people.

"Dad's Sixth Sense" by Hyundai

The title says it all and the shared experience of learning to drive with a parent is something we all can relate to.

"Life" by Chevrolet

A touching tribute from Chevrolet.

"British Villains 'Rendezvous'" by Jaguar

Some of the greatest British actors and a very hot Jaguar F-Type Coupe. Nothing more need be said for this ad.

"Doberhuahua" by Audi USA

Audi spliced a chihuahua and a doberman together, creating the mutant "doberhuahua" for their commercial. They even got Sarah Mclachlan to make an appearance to help you, the viewer, feel sorry for the "doberhuahua." Definitely one of the stranger commercials of the day.

And as an honorable mention, just because it is a great commercial, "Gracie" by Cheerios. This is a great ad because it is both clever and defiant of the criticism its predecessor rather unfairly received.

Tags: advertising, automotive, business, brands, marketing, Super Bowl